Timbers

Billabong Odyssey

There are few more recognisable brands in the world today than that of international surf clothing and accessories chain, Billabong. From humble beginnings in Burleigh Heads nearly forty years ago, Billabong has grown to be one of the most successful surfing-related businesses operating today – and that doesn't happen by accident.

Apart from paying meticulous attention to detail, listening to their customers and demanding the highest production standards, the key to Billabong's retail success is that its stores ‘click' with the target market. A large part of that Billabong retail ‘look' can be attributed to their creative use of American White Oak.

Daniel Parkin from Britton Timbers Queensland says the use of American White Oak is a great fit for Billabong given their reputation for high quality products, clean lines and inviting atmosphere. Daniel works closely with Stephen Onn’s Queensland shop-fitting company, Onward Concepts, which is responsible for creating and replicating Billabong’s exacting fit-out requirements.

Onward Concept’s project manager Glenn Mattiske says American White Oak’s distinctive grain looks spectacular stained with 'Japan Black.' "Billabong utilises a blue light as part of its logo and the reflection of this light on the black stain makes the American White Oak grain really ‘pop'."

Australian consumers will have also encountered Onward Concepts work in top retail chains including Dymocks, Amcal, Tigerlily and many others.

Britton Timbers and Onward Concepts have collaborated on a number of projects with more planned for the future. Britton Timber's Daniel Parkin says American White Oak is a very popular timber, and that Britton's carries large stocks in Melbourne Sydney and Brisbane.

"One of the reasons for its popularity is that it carries stain in all colours extremely well, which means American White Oak can be creatively used for many commercial and domestic projects."

Learn more about Britton Timber's American White Oak

Timbers
Projects
Tasmanian Oak Britton Timbers Tasmanian Oak Tasmanian Blackwood Britton Timbers Tasmanian Blackwood Tasmanian Myrtle Britton Timbers Tasmanian Myrtle Cambia Ash Britton Timbers Cambia Ash American White Oak Britton Timbers American White Oak Accoya Britton Timbers Accoya American Ash Britton Timbers American Ash American Black Walnut Britton Timbers American Black Walnut American Cherry Britton Timbers American Cherry American Hard Maple Britton Timbers American Hard Maple American Red Oak Britton Timbers American Red Oak American White Oak Quarter Sawn Britton Timbers American White Oak Quarter Sawn Amoora Britton Timbers Amoora Australian Chestnut Britton Timbers Australian Chestnut Australian Wormy Chestnut Britton Timbers Australian Wormy Chestnut Blackbutt Britton Timbers Blackbutt Blue Gum Britton Timbers Blue Gum Bubinga Britton Timbers Bubinga Cambia Maple Britton Timbers Cambia Maple Cambia Oak Britton Timbers Cambia Oak Cambia Poplar Britton Timbers Cambia Poplar Celery Top Pine Britton Timbers Celery Top Pine Damar Minyak Britton Timbers Damar Minyak Durian Britton Timbers Durian European Beech Britton Timbers European Beech European Maple Britton Timbers European Maple European Oak Britton Timbers European Oak Grandis Britton Timbers Grandis Huon Pine Britton Timbers Huon Pine Ironbark Grey Britton Timbers Ironbark Grey Ironbark Red Britton Timbers Ironbark Red Jarrah Britton Timbers Jarrah Jelutong Britton Timbers Jelutong Karri Britton Timbers Karri Melunak Britton Timbers Melunak Meranti Light Red Britton Timbers Meranti Light Red Merbau Britton Timbers Merbau Northern Box Britton Timbers Northern Box River Red Gum Britton Timbers River Red Gum Rose Gum Britton Timbers Rose Gum Rosewood Britton Timbers Rosewood Sapele Britton Timbers Sapele Sassafras & Blackheart Sassafras Britton Timbers Sassafras & Blackheart Sassafras Silvertop Ash Britton Timbers Silvertop Ash Spotted Gum Britton Timbers Spotted Gum Surian Britton Timbers Surian Tallowwood Britton Timbers Tallowwood Teak Britton Timbers Teak Victorian Ash Britton Timbers Victorian Ash Wenge Britton Timbers Wenge Western Red Cedar Britton Timbers Western Red Cedar
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