After extensive planning and development, it gives me great pleasure to inform you of two exciting industry initiatives that have been delivered by Forest and Wood Products Australia Limited (FWPA).
The first is the launch of a world-leading online wood products database, www.woodsolutions.com.au. Responding to market needs identified by research, this site will provide specifiers (architects, engineers and other building professionals) with the information they need to increase their use of wood and wood products.
The site has been structured to expand over time to become the sector's equivalent of "Wikipedia" and I encourage all in the wood products industry to register to review and make suggestions to increase the value the content and effectiveness of the site.
You'll see a provision for supplier listings - these are free to FWPA members and associate members. Please contact me if you would like your company or organisation to participate.
The second initiative is the result of our partnership with Planet Ark - a television commercial under the Environmental Edge and Wood. Naturally Better.T brands.
You can view the commercial by clicking on the following link:
The commercial goes to air on 5th June and will feature prominently in some of Australia's leading free-to-air and cable TV shows. The campaign will run for over four months with a planned investment of more than $1 million.
In the advertisement, Peter Maddison, architect and host of Grand Designs Australia, explains that wood stores carbon and that carbon is better locked away in wood than free in the environment. He suggests that by choosing wood, people are doing good - and as an industry member I am sure that you agree!
I would be delighted to hear any feedback you may have about the new WoodSolutionsT website or our new industry TV campaign.
Kind regards
Forest and Wood Products Australia Limited